It is just in my head... The movie is about the number 23 appearing everywhere, so it must have some kind of meaning.They have no means of doing so, they are just frauds who know how to make their predictions appealing, and what is that movie about?
Seeing it everywhere, are you sure it's not just in your head?
I personally believe people are just forcing it to exist everywhere it doesn't really you just make excuses for it, you can probably do the same for number 99 or something.