Viral social media movements are interesting. It's a wonder whether or not people really care about the things that go viral, or if they just react to the momentum of group psychology. Regardless when the momentum is behind something that matters, the awareness raised by the movements help, but sadly don't last too long. This probably will stir some minds up though which is good. But IMO being fully woke would go beyond deeper than just recognizing Trayvon alone. to be even more sincere he would be saying this every day for the every day outplay of violence that occurs due to human insanity. He has the voice to do it, the only question would be if he had the true integrity or even perception. Charlemagne in my view still deserves Respect nonetheless for him speaking his mind, but really he should do a donkey of the day everyday for everyone out there that committed an act of violence or aggression to another, it might make his listeners reflect upon themselves individually, which is where real change happen (and be damned if I say it, black culture in particular, which is hot 97's main target market).