When all else fails, copy Nintendo.
I'm actually disappointed in hearing this because it seems that, in an attempt to boost sales Sony has decided to copy Nintendo instead of doing something innovative like Microsoft did with Project Natal. Granted I think the idea of motion controls a novelty and should remain a Nintendo thing, I think that Sony is doing the wrong thing. they should be looking to get more good game for their system, instead of creating a new gimmick. what has hurt Sony the most is the fact that the PS3 is hard to develop games on, and that when Sony first announced it they way over priced it. I will concede that the PS3 is slightly better in performance and way better on reliability but up until the latest price drop, i had no want or desire to buy a PS3. And now that Microsoft's Forza Motorsports 3 scares Sony and Poliphony so much that they have to sacrifice detail so that they can add over 1200 cars means that Microsoft and its game developers are the better company when it comes to the actual games