New Iphone Bows but fails to WOW
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Read Here :At a keynote address at Apple's Cupertino, Calif., headquarters, the new CEO introduced the fifth-generation of the company's smartphone, dubbed the 4S, which features a faster processor and a better camera, as well as voice-command services.
But despite upgrades to its internal components and some new software capabilities, the iPhone 4S looks like its predecessor physically and doesn't make a big leap in its overall capabilities. Many of its features are also already available on competitors' phones. That left some analysts, investors and customers wanting more.
"Underwhelming is the word that hit me," said Endpoint Technologies Associates analyst Roger Kay. Many of the new software features, such as syncing media among devices over the Internet, are "really interesting," he said, "but when it comes to packaging that for excitement, it is really hard to show people why that is so cool."
The letdown was echoed in the early performance of Apple's shares, which fell as much as 5% Tuesday and finished down 0.6% at $372.50 at 4 p.m. trading even as the broader market rose.
Piper Jaffray analyst Gene Munster said there will inevitably be long lines for the new iPhone, which will arrive at stores in the U.S., Japan and several other countries on Oct. 14. "But those lines could have been longer if they would've just gone to a four-inch screen," instead of keeping it at 3½ inches, he said.
Mr. Munster estimates Apple sold 22 million iPhones in the quarter that ended in September and will sell 25 million in the next quarter.
Mr. Cook, who took the reins from co-founder Steve Jobs in August, emulated many aspects of Mr. Jobs's charismatic presentation style during his keynote, reminding the audience of invited journalists and guests that the iPhone is "pummeling" the competition in sales and customer satisfaction. "Today will remind you of the uniqueness of this company," he said.
Some Apple followers—and more than a few avid customers—had expected Apple's fifth-generation phone to be called the iPhone 5. But Apple chose to follow the strategy it used in upgrading its iPhone 3G. That phone was called the 3GS and included improvements to software and services but retained the same basic form.
Many investors are watching to see whether Mr. Cook will be able to keep up Apple's tradition of innovation without Mr. Jobs. "This is my first product launch since being named CEO—I'm sure you didn't know that," Mr. Cook quipped at the event's start in his trademark Southern drawl.
Mr. Cook opened and closed Tuesday's keynote, but he left the main duties of announcing the iPhone 4S to deputies such as Phil Schiller, Apple's senior vice president of world-wide product marketing.
Mr. Jobs, who stepped down as he battles an undisclosed illness, didn't appear to be in attendance.
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I was gonna buy this one LOL but not now