Ichigo mostly dodged Ulquiorra's ceros.
Ichigo suppressed ulquiorras Lanza with only his left hand that was city level, and took Aizen fraggors with only a scorched arm to show for it, which was at least above city level to mountain level..
He was powerful that time but at the current situation he does not have mastery over his hollow form yet because he just acquired his hollow form which does not says that he has mastery over it.
Doesn't need mastery, Dangai ichigo and mugetsu ichigo rape him which are far above H2
which can be compared to Ceros (comparing with Bijuudamas) of Unstable Hollow form of Ichigo.
Base form naruto's rasengan are multi city block at best. They aren't atleast comparable to cero oscuras or gran ray cero since they were forbidden within las noches and could completely destroy it which was almost town level..
ichigo's h2 cero blocked ulquiorra cero oscuras twice and took his cero with moderrate damage...and shikai ichigo blew ginjo away with the force of his sword alone....