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That's still promoting his own work, you can't do that. And I got the definition on a trusted website.

Sorry bud, he advertised, that's all there is to it. Making an announcement is already doing it if you check back the definition.

For more info on the release date, he didn't explicitly say "go buy my book when it's released next month" but it's the same idea.

advertisement noun ad·ver·tise·ment \ˌad-vər-ˈtīz-mənt; əd-ˈvər-təz-mənt, -tə-smənt\ : something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement He's trying to get us to buy his book.

You're not allowed to advertise on here