I think of the term 'bad' as a mild misfit here.
As a woman myself, I can not confirm this bad-is-good cliche. Even though there might be that person craving for to be treated like an idiot - be it male or female. But usually, if it is that deeply rooted, it is likely more a psychological pattern of self-destructive behavior and what not than passionate admiration or the like.
What attracts the majority of women is confidence, and to be fair, this again is a term that can be widely elaborated upon. I will try to explain from my own point of view.
If you happen to feel that only by being a real arse you are able to get the attention of that special one... Let go of that thought. Believe in yourself, find your inner light, embrace your uniqueness. Love and you will be loved back.
Try to look at it that way, if I am not happy, insecure and not wholeheartedly in love with myself, do I really think I can go and find someone else to love me on my behalf, to give me what I am not capable of myself? Maybe but it will either not last or be unsatisfying.
Be happy with yourself, love who you are. Only then others can see and feel the same. This will give you that special glow that will attract your object of desire like WHOA.
