Naruto hit the nail on the head in this chapter when he called Tobi a coward. I mean he really has just run around screaming about how he's Madara Uchiha and that he's superior to everyone else. I understand that he had to change his plans when Nagato and Sasuke failed epically in their attempts to capture Naruto and Bee, but why the hell would you crash the Kage conference and then give them two middle fingers by declaring war on them and telling them your grand master plan? He could have easily kept his head down and still quietly capture Naruto and Bee, but he wanted the attention. Tobi is a cowardly attention w**** who wants to be the mighty Madara Uchiha, but he clearly isn't. So the question still remains, who is this jack***?