Fusion…HA! Namco Bandai Games, the great publisher behind the Naruto, Dragon Ball Z, and One Piece games, has combined it’s US and Europe operations into one entity. The reason? To replicate the success it has earned in Japan in other markets as well.
The reason sounds logical to us. Namco Bandai Games is huge in Japan. In just one week, actually less than a week since the game officially came out March 1st, One Piece: Pirate Warriors sold over 650,000 copies and helped propel PS3 sales to 65,116 consoles sold compared to 27,1116 the week before.
“We wanted to unite our overseas organisation under one leadership,” said Namco Bandai Games VP Carlson Choi. “That way we can have one united front as a Western organisation to better serve our consumer out here. It is a continuation of our direction, where as a company the overseas business becomes even more critical. Over the last year we have been beginning our transformation of the overseas business, making sure that we are not only bringing East to West content but also sub-developing and bringing content from the West that can propagate to the East. In Japan for the fiscal year, Namco Bandai achieved 24 per cent market share. That shows impressive leadership. And we are asking: how do we transfer that leadership position across Europe and the States?”
Thanks NejiA575 via MCV.
