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A specific subject would be interesting and make it difficult and thus more fun. Although Universal subject would allow more options and creativity.
I still stand by the weekly theme thing.
I mean, free reign is great, but think about it. One contestant pulls off some really great Robert Frost-level poetic justice, and a second contestant enters with a poem about the sandwich he ate half an hour ago. In poetry, individual styles are important and make each poet distinct, but there is always a basis for structure. If people win with one line poems, can we really say their poem is better than the soliloquies that others may make?
By providing a theme for each contestant to work with, they can add their style to the overall theme. For example, one week, we have "haikus", where the funniest/coolest/smartest ones win. The next week could be something like "life". Alternate between genres and themes.
Basically, like every contest, there should be some guidelines.