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Red Bull have agreed to pay out over $13 million to settle a proposed class action lawsuit accusing the company of falsely advertising with the slogan “Red Bull Gives You Wings,” according to drinks industry magazine BevNet.
It sounds ridiculous doesn’t it? Of course the drink doesn’t make you sprout actual wings! But the man who brought the suit, Benjamin Careathers, was apparently entirely serious.
His suit, which was settled in August this year, reads: “Even though there is a lack of genuine scientific support that Red Bull energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price.
“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”
We’re not sure quite what brought on Careathers charges, but we reckon he might have been chancing his luck. Maybe he threw a tantrum when he realised he still couldn’t pull a backflip no matter how many cans of the stuff he crushed?
OF COURSE IT DOESN’T GIVE YOU ACTUAL WINGS! BUT THE MAN WHO BROUGHT THE SUIT WAS ENTIRELY SERIOUS…
