Madara is awesome, but having deep enjoyment of that character seems insincere. It is out of question that majority just like him for his moment of glory when he one-paneled many of the characters in 1-2 moves. He is also fairly new, and you can't really declare much about him, when he really had not much time for development as others. Obito was still in more spotlight than Madara, even when both of them were side-to-side.
+ hype died even more, now that we know that there are 3 more characters ever more powerful: Hagoromo, Hagoromo's brother, Kaguya. People that bandwagon on character strength, won't ride for long.
I still think that Madara is really awesome. Just take his behavior in Gai fight. I really like his honesty and transparency. His acknowledgement of Gai, his enjoyment of simply a fight, and his dialogue/ideas given are deep imo.
Madara got shit beaten out of him last chapter, and I think he even managed to make shit-beaten-out-of-you, look badass.
When you manage to do that, that is truly boss.