If you do something you supposedly hate of your own accord without benefitting for it in any way, it means you don't hate it as that is simply impossible. It means there is something in FT that appeals to you and that supposed hate you have is something you make yourself believe.
I've started many series and follow many series, but I also quit reading many series halfway through because they bored me. There are also series I finished at one point, but of which I'm not planning to ever read them again like Attack on Titan. If I follow a series, it means that series entertains me one way or another.