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As for Kane's feud with Cena, well, it's bringing heat on Cena but not really on Cena's match v/s The Rock. We all know the real purpose of this feud is to give enormous hype to the Rock/Cena match by turning Cena heel but then, again it's just our speculation. There are chances that Cena does not turn heel also.
I'm sorry to take that route but how should I qualify people who find gimmicks like eyebrows raising more entertaining than days of hardwork that results in a wrestling match?
I'm not being biased in any way.
CM Punk, for me, made the biggest statement on mic last year ever since the PG era was introduced. And Jericho is the best heel since the last 5 years and had (in my eyes) the best feud in 2008 (against HBK) since the PG era was introduced. Add to that both are brilliant wrestlers who are both hardworking and much more technical than most of the other WWE performers today.