After watching the video a couple of times I noticed blind man can see due to the presence of the angels. Some very powerful and easily identified with belief concepts are used. Not just entertaining and absurd, but the images stick with you because the angels represent perfection contrasted with the mundane life of mortals pointing to the products connection with something better. At the end the angels smash their halos essentially giving up their immortality. Well done advertising IMO. The question is; why can't the big fragrances houses, with their huge advertising budgets do as well? While I am not a fan of AXE products, to this commercial I say, while standing, Bravo!
With the right advertising agency you can sell almost anything.
I hope my personal angels look that hot when they come to carry me away....