You have no idea what I was talking about above there. Advertisement is one thing but NB is not advertising. You don't call it advertisement when you have the whole product for free in a site.Actually, all the stuff here on NB is legal. You see, it's one giant ad for Naruto. It's hard to explain how this works, but in a way Kishi is making more money off this site than a lot of other things. If it wasn't something he liked, if he didn't like his manga being out there for free, then he'd take it down...but why would he remove one of his greatest advertisements? Everything that's sold that has anything to do with Naruto, he gets a piece of. That means toys, costumes etc. Now if this was just something hidden away like some piracy thing, then he wouldn't like that at all, but as it stands, things like this site are what's making him all his money.
In order to host a product, in this case manga and anime, the site needs to have copyright papers/documents from the owner. Viz Media holds such rights from TV Tokyo and Jump Comics. There are other sites such as Crunchyroll that are official ones but in these sites you have to pay certain charges in order to watch anime or read manga. Generally, the official sites offer anime and manga only when you pay certain amount of charges.
I am not complaining. I love this site. However the sales of DVDs and Manga volumes decreases drastically because of sites like NB that hosts anime and manga for free. What is more you can download high quality and save it to a hard disk. That is why people won't bother to buy DVDs and manga volumes when they are released in the market. A great loss for the producers and mangaka. SO I don't call it advertising.
P.S I have this feeling that the thread will be closed pretty soon since we talk about negative aspects of NB.
I am really glad that there are sites like NB out here.
At OT: Windows 8 does have some cool applications. i am enjoying them right now.