Have you ever heard of cults, fads, and entertainment? It's an opportunity for much of the world to feel good about themselves by bringing ridiculous ideals to centre stage. This group is serious about there claims much as most cult-type groups are, and the rest of the world is entertaining themselves by giving these people the time of the day. It just makes the general population 'feel good' by being able to say "At least I'm not as messed up as those guys." Soon enough, everyone will get bored of it and go on to something new.
A perfect example is the show American Idol and the audition portion. Every once in awhile they allow someone to embarrass themselves in front of the judges. Like completely embarrass themselves. For people who have auditioned before, they know that there are several smaller auditions that happen before you reach the televised judges and a lot of regular people don't make it that far. For entertainment value, they send one or two crazy people (Who often believe they are actually good) up to the judges to make utter fools of themselves. Same thing happens with the media. We all know that this group is out of their mind, but they are spotlighted so that we can have a good laugh.
