People fail to realiE though when u buy an iPhone they're conforming to society and just buying it because it is apple. They don't even know. They can say it's their personal preference but really when was the last time one even tried a new phone or do enough research on the phones they just get the newest apple product because it is freaking apple. Microsoft has better phones out and cortana craps on Siri. People just like the simplicity of the iPhone sure but it's just cause they're use to apple they stick to it. Like people who get MacBooks, why? There are SO many better computers out there, and lower cost, but people buy the products still because it's apple! And apple is not durable at all, yet people still get an iPhone after breaking and dropping it cracking the screen constantly. If u just walked up to someone like Ben Franklin and said, yeah I have dropped and broke the same phone 4 different times and continued to buy that same phone, he would certainly call you an idiot