I always prefered Naruto over Sasuke but in general I like the 'badies' more. They're the underdog in terms of storytelling as we know that
they'll lose. Most of the times their appearance appeals to me as well. For example, here're the characters I like:
'Good':
Shikamaru
Kakashi
Gaara...
Always has been Shikamaru. Very self-aware and peaceful. Loved his fight with Hidan.
The only thing that bothers me is that his kid is practically a copy-paste look and character-wise.
I wouldn't call Naruto and Shiba favourites but I do like them.
Itachi without a doubt. Kisame'd fit in ANBU, cold anc calculated but as
a teacher? Perhaps if he'd get pupils like Sasuke or Kakashi. Imagine him
with a young Naruto, Choji or Rock Lee..